I wonder if sociologists are irritated that the word meme is rapidly losing all academic meaning, and instead means stupid internet-transmitted quiz. The study of memes was serious business for a while; now, it primarily means "What variety of potato are you?" or "Which famous bridge are you?". If I were an academic sociologist, I know this would get under my skin, just a wee bit.
A yam, and the Brooklyn Bridge, by the way.
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