Monday, December 10, 2007

The Tao (and Wit) of Coffee

Coffee Tao has become one of my weekly web destinations. The proprietor (or would that be barista) adores coffee, pays attention to what's going on in the world of coffee, and gives good advice to coffee newbies. And, he turns a good phrase. I quote a bit from a recent bit he wrote about McDonald's decision to start marketing espresso beverages:
... even purveyors of poor mass-market coffee like Starbucks factor a certain ambiance into the price of their lattes. Take away the neutral colors and quiet jazz, add in harried crowds and beeping fry machines, and it’s going to occur to someone much quicker that they just paid $4.00 for a terrible cup of coffee.
See? Very witty. And worth glancing through every week or so if you've got a mild infatuation with coffee beverages.

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